Bee Sweet Candy

Overview

Bee sweet is a mock candy company. They are focused on providing honey-based chocolate with locally sourced honey. Bee Sweet feels responsible to help save the bees since they rely so heavily on them. Because of this, they donate a percentage of their profits to the many efforts of saving the bees.

Objective

My approach to branding this new company was to design a trademark that embodied the product and company, candy and bees. When expanding the branding system, I took the prominent circle from the logo and incorporated it throughout to emphasize the importance of bees.

★ Adjudicated in Graphis, CMYK Showcase 59, and National Student Show and Conference 15